Tool Description

Matomo is a free and open-source web analytics platform that is similar to OWA. It includes CRO features such as A/B testing, heatmaps, and form analytics.

Category

Experimentation and Optimization: This category includes various techniques and tools designed to improve digital experiences, increase user engagement, and enhance key performance indicators (KPIs) such as conversion rates, click-through rates, and revenue.

Sub-Category

Conversion Rate Optimization (CRO) is the process of increasing the percentage of visitors to a website or app who take a desired action, such as making a purchase, signing up for a newsletter, or downloading a whitepaper. CRO platforms are tools that help businesses measure and improve their conversion rates.