Tool Description

OWA is a free and open-source web analytics platform that includes incrementality testing functionality. It can be used to track the impact of different marketing campaigns and measure their incremental effect on sales or other conversion metrics.

Category

Experimentation and Optimization: This category includes various techniques and tools designed to improve digital experiences, increase user engagement, and enhance key performance indicators (KPIs) such as conversion rates, click-through rates, and revenue.

Sub-Category

Incrementality Testing Tools: Assess the impact of specific changes by comparing exposed groups against control groups.