Tool Description

A workflow management platform that can be used to orchestrate incrementality testing workflows. It can be used to automate the process of collecting, processing, and analyzing data to measure the incremental effect of different marketing campaigns or learning interventions.

Category

Experimentation and Optimization: This category includes various techniques and tools designed to improve digital experiences, increase user engagement, and enhance key performance indicators (KPIs) such as conversion rates, click-through rates, and revenue.

Sub-Category

Incrementality Testing Tools: Assess the impact of specific changes by comparing exposed groups against control groups.