Tool Description

This is a powerful open-source MVT tool with a wide range of features, including multivariate testing, A/B testing, and feature flagging. It is scalable and can be used for both small and large websites.

Category

Experimentation and Optimization: This category includes various techniques and tools designed to improve digital experiences, increase user engagement, and enhance key performance indicators (KPIs) such as conversion rates, click-through rates, and revenue.

Sub-Category

Incrementality Testing Tools: Assess the impact of specific changes by comparing exposed groups against control groups.