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Innovation Showcase

Active Users
5
Total Users
62
Farmers Reached
100.0K

Phase of Innovation: Pilot

Sauti Trade Insights

Data-driven insights for East African trade
Lance Hadley lance@sautiafrica.org
https://www.tradeinsights.sautiafrica.org/
businessModels B2B
businessModels B2I
Revenue Model Subscription

Primary technology

Big Data Data analytics & Business Intelligence Visualization

Services offered

Raw Data Processed data and analytics Processed data and analytics

Secondary users

Farmers, Government-ministries, Researchers, Banks, Insurance-companies

Primary target country

company-profile

Kenya

Secondary target countries

company-profile

Kenya

company-profile

Rwanda

company-profile

Tanzania

company-profile

Uganda

Type of innovation

Raw Data

Processed data and analytics

Processed data and analytics

Key collaborators

Lance

Crowdsourced data from Kenyan, Ugandan, Rwandan, and Tanzanian SME traders and farmers to support your research, solutions, and more.

Sauti Trade Insights leverages the behavioral user data of Sauti’s regional network of mobile-based market and trade information platform. Given Sauti’s embeddedness with East Africa’s SME traders and farmers, the data from the mobile-based platform is a resource that is innovating past typical data collection obstacles for research related to East Africa’s domestic and cross-border trade. Through a combination of platform usage (requests for information) and user provided demographic information through the platform, Sauti is able to generate wide-scale and reliably proximate insights related to trade activity in the region.

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