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Optimizely

Tool Description

A popular A/B testing platform that offers a wide range of features, including feature flagging, multivariate testing, and personalization. It has a free plan for up to 50,000 visitors per month.

Category

Experimentation and Optimization: This category includes various techniques and tools designed to improve digital experiences, increase user engagement, and enhance key performance indicators (KPIs) such as conversion rates, click-through rates, and revenue.

Sub-Category

A/B Testing Tools: Compare two or more variations to identify the most effective for a specific goal.

Similar Tools

VWO

Challenge Addressed

Poor usability