Focus on enabling sustainable livelihoods via empowering beekeepers through scientific capacity-building, quality input supplies, and forward linkage under a brand. The phygital model integrates technology with a human touch, emphasizing continuous learning, ethical and scientific practices, and predictive migratory planning to optimize hive productivity.

Our mission is to build a Golden Revolution and empower 1 million forest dwellers and rural communities to earn a sustainable income through beekeeping. Our vision at BuzzWorthy is to build harmony between nature and bees while optimizing the bee population, biodiversity, agriculture productivity, and honey production on our planet. With our first-hand experiences learning from beekeepers across 16 states of India, we have built our solution stack as a four-fold intervention model, including: 1. Capacity Building of beekeepers: Through intensive on-ground and practical training in scientific and ethical beekeeping. We equip them with technology, providing speech-based vernacular guidance and troubleshooting using AI models. It enables harvest and hive management, inspection and diagnosis, peer and expert support, relevant videos, migratory route planning, input marketplace, and complete traceability to ensure authenticity. For continuous handholding, troubleshooting, and advanced support (harvesting, disease management, migration, colony multiplication, etc.), we also enable local youth and women to become BeeMitras. 2. Quality Input Supplies: Among the equipment required for practicing scientific beekeeping, we offer precision-engineered beeboxes made of high-quality wood, with durability and lifespan three times more than the current ones available in the market. This not only strengthens the colony but also reduces pest infestation and improves the quality and quantity of honey. 3. Credit Linkage: Working closely with the Horticulture, Forest and Tribal Affairs, and National Rural Livelihoods Mission, we enable credit (and/or subsidy) linkage for aspiring and existing beekeepers. 4. Market Linkage: We buy back scientifically harvested honey and hive products at fair prices from beekeepers and market them under the HUMBLE BEE brand.