AgUnity has developed a user-friendly platform designed specifically for and with smallholder farmers that helps rural communities overcome barriers to technology adoption, EUDR compliance, reduced food waste through improved efficiency in supply-chain logistics, and creates trust with reliable digital record keeping with our innovative Field Apps and Co-op manager.

AgUnity’s product suite has been developed to cover all aspects of the agricultural value chain, from cooperative management and field data collection to market access and traceability. This integrated approach offers significantly greater value compared to most existing solutions that are only focused on one aspect of the supply chain which allows AgUnity’s solution to stand out in the digital agriculture landscape in a few ways: We have spent almost eight years living and working side-by-side the very farmers and their co-operatives who use our products. This has enabled us to gain a deep insight into the daily challenges and struggles smallholder farmers face in both accessing and effectively using new technologies. This has led us to develop an innovative ‘freemium’ business model that focuses on enabling farmers and co-operatives to immediately access and gain value from our solution. This 'freemium' business model approach eliminates a massive barrier to adoption, which is the lack of immediate funds to invest in or trust in adopting new technologies.